Comfortable, extremely cool and non-slip, the Crocs are a favorite among all generations. And then we have the Chumbak brand, which just celebrated a decade-plus legacy with a stellar product lineup and a dedicated following that loves the desi quirkiness of this brand.
The Crocs X Chumbak Partnership
The collection includes 3 classic clogs incorporating traditional Indian Ikat and paisley patterns that are deeply rooted in the admirable repertoire of the Chumbak brand. These designs have enjoyed full celebrity status in our textile heritage spanning centuries and a collaboration that reflects this is modern revivalism at its finest. And to our pleasant surprise, of course, the fan-favorite Jibbitz charms that sit on top of the Crocs here take the form of elephants, sparrows, and owls. Too cute to miss. With red, blue and beige being the color palette of this collection, there is plenty of room to mix and match different looks.
Having collaborated with Balenciaga, Barneys New York, Liberty London and Justin Bieber’s Drew House in the past, Crocs’ partnership with Chumbak will certainly be a welcome step into the Indian market. And a glocal partnership with Indian motifs? Take our money. It’s a collection for the desi- the one who marvelously straddles the glorious past with a desire to live and evolve according to the demands of the modern world.
Their “It’s a Vibe” campaign is a wonderful recognition of the brand’s philosophy. Whether it’s a date, a casual stroll, or brunch with pals, the mantra is to own your style. It doesn’t matter where you go and what you do. Put on these Chumbak X Crocs Classic clogs and become the vibe.
This is a limited edition collection and one you surely wouldn’t want to miss, so take note and shop till you drop.
When: Released May 27, 2022.
Where: Select Crocs & Chumbak offline and online stores, as well as Myntra and Superkicks.
Price at: INR 3995 to INR 4995.