A month after announcing that brand Marc Fisher LTD would introduce its first men’s line, parent company Marc Fisher Footwear is expanding into the category again, this time with Easy Spirit.
Today, the 35-year-old comfort shoe brand launches its first collection for men, featuring a selection of performance and casual sneakers, dress shoes, slip-ons and slides priced at $49 to $120. . The shoes will be available on Easyspirit.com, as well as major national retailers including Macy’s, Zappos, Nordstrom.com and many more.
Marc Fisher Footwear acquired Easy Spirit from Nine West Holdings in 2017. At the time, founder and CEO Marc Fisher said the goal was “to expand the product assortment to a broader consumer market in the whole world”.
And he keeps that promise. Of this new launch, Fisher told FN, “Easy Spirit was a really easy decision for us to launch men. We know that our women’s line has a very dedicated customer base that puts comfort first. We have used this groundbreaking expertise in comfort and design to create a lifestyle collection for men.
He added that the brand’s strategy revolves around two fundamental pillars: comfort and a well-constructed shoe. “We’re the experts at creating comfortable shoes designed with well-integrated benefits, but now they’re specific for him.”
And while Fisher is best known for his fashionable footwear designs for women, he’s quick to point out that the men’s market isn’t new territory for him. The CEO noted that he has been designing men’s shoes for years for licensed partners such as Tommy Hilfiger and Guess.
He therefore has a clear vision of the evolution of the category in recent years. “The men’s sector is constantly changing and I think that’s because now more than ever, men live multi-faceted lives and guys want easy, well-made shoes that are versatile and won’t break. their piggy bank,” Fisher said. “It’s up to us to keep up with the trends and deliver shoes that continue to give him the support he needs for every activity throughout his day.”