Schutz enters the bridal shoe business.
The Brazilian shoe brand announced Wednesday that it has launched its first bridal capsule featuring eight styles, including an update on its Cadey-Lee single strap sandal, Lou pump and Keefa platform sandal.
According to Alexandre Birman, designer and CEO of Schutz’s parent company, Arezzo & Co., the collection comes at a time when special occasions are on the rise. “With events starting to happen again, the bridal season seems to be even more special,” Birman told FN in an exclusive interview. “We created the collection to be part of this moment.”
Birman added that when planning a wedding, the focus is often on finding the perfect dress, but shoes are just as important to complete a bride’s look. “This collection allows our brides to do just that,” he said.
When it comes to designing the capsule, Birman said he was looking to cater to many different clients and wedding venues. “We wanted to translate the bride’s dream into reality. Chic, minimalist pumps with shiny, stunning heels…that’s what we wanted to do. We have platforms for those who want to be comfortable but still wear heels that will get them down the aisle.
The launch comes as the brand continues to see year-over-year growth in the US market. Although the past two years have been tough for many brands, Birman said Schutz’s “glamorous and sexy touch” was “just what the market needed” after months of being confined at home in casual shoes. He noted that the brand’s pointed boots were Schutz’s “biggest highlight” for the second half of 2021, with his Maryana boot standing out in the category.
Additionally, Birman told FN that in 2021, the brand doubled its active customer base and grew its online business month-over-month. “Our sales across all digital channels represent 50% of our business,” Birman admitted. “We brought the brand into Amazon Fashion, which was a big step to being the number one digital player in the US”
Going forward, Birman said its main goal is to expand into different states in the United States, investing in local activations and in the specialty market. “Besides the geographic factor, another goal is to solidify the brand in different categories,” he said. “Today, our boots and sandals are the main driver of our business. We see an opportunity to win other categories, but our main objective is to always offer the right product at the right time, with the least impact on the world.
And as for the future of bridal shoe company Schutz, Birman plans to offer the category year-round and grow it further. “We would like to have shoes not only for the brides, but also for the bridesmaid and special guests,” Birman added. “This year we have already partnered with two brands for Bridal Week, which has been a unique experience that we have never had before as a brand focused on ready-to-wear footwear. New horizons bring different opportunities for growth.
The all-new Schutz Bridal collection, which retails between $118 and $178, is available now at all of the brand’s flagship stores and on Schutz-shoes.com.