Katy Perry is stepping up her efforts in the footwear category with her latest spring collection.
The Grammy-nominated musician releases her new footwear collection on Tuesday as part of the relaunch of her Katy Perry Collections brand. This is the first collection Perry has released since taking ownership of the brand, which she first launched in 2017 with Global Brands Group.
“I had the opportunity to either let my mark slowly fade into nothingness or take the challenge and bet on myself, like I do most of the time, and just improve my game and really mean what I say when I say I wanna be that ass boss b—h,” Perry said during a Zoom interview.
Perry’s new spring collection is made up of 19 styles divided between two themes: floral and beach. The collection includes styles such as platform heels, kitten heels, loafers, sandals, sneakers and wedges in patterns like gingham and florals and materials like vegan leather, PVC and canvas. The collection will be available on the brand’s new website, as well as online at Nordstrom, Macy’s and Belk.
“I’m excited because [spring] is my favorite season when everything starts to come to life and we thaw out,” she said. “I’m a product of the sun and I’m a Californian. I want to have that pedicure and I want to let my feet breathe and look cute in gingham and pastels. Anything Easter themed is my vibe.
The singer noted that her favorite style in the collection is a kitten-heel sandal with a gold seashell embellishment as the heel and a three-strap gingham sandal which she described as “a very cottage core.” Other styles include PVC fisherman-style sandals that come in pink, chartreuse and black, a floral ankle sandal and platform sandals that come in seven colorways.
Perry said the PVC sandals are also a special style in the collection, as many styles are scented to reflect the ornament placed on the shoe, such as a banana or an orange.
She explained that while her own style has evolved since stepping into the limelight more than a decade ago, the spring collection is a reflection of her playful personality.
“My own style has evolved since 2008 in that, for me, I always want to have fun and humor is a big part of who I am, especially when I’m in the public eye,” she said. . “I like that I can be sophisticated and elevated, while still being playful. That’s really my vibe.
Perry first launched his shoe brand with the intention of offering original and unique styles at an affordable price. She intends to focus on that mission with the relaunch from this spring collection, priced at $39 to $129. Her goal is to continue to grow the brand with new collections and eventually expand to children’s offerings and handbags. She would also like to continue the brand’s sustainability efforts by incorporating more environmentally friendly materials into the shoes.
“These are high personality pieces at a really great price that you can’t find all the time,” Perry concluded. “You can get classics for a good price, but something that has a real quirky sense of humor or is playful, you usually have to spend $450-$750. My fans can’t always splurge like I’m very aware of them and remember where I was when I was in my twenties financially, so I want to honor that while still being able to offer the customer something really quality and really fun.
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