Today, Italian sneaker brand P448 unveiled their genderless footwear collection, created with inclusivity in mind.
Dubbed the Limitless Collection, the shopping program offers a full range of sizes, from EU 35 to EU 50, with over 40 styles, including a mix of existing styles and all-new silhouettes. The shoes are offered in the expanded size range, providing consumers with colors not previously offered in their size or silhouettes not typically available to them.
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With the launch, P448 wanted to allow their customers to shop and express themselves freely without any constraints, staying true to their brand philosophy that sneakers have no gender.
“As times are tough, brands and retailers want less sizes and inventory,” explained CEO Wayne Kulkin. “[But] in my 30 years of footwear experience, with anyone I’ve worked with, it’s always been important to have a variety of shoe sizes for everyone. This collection has simply given us the opportunity to break down the barriers of explicitly masculine and explicitly feminine size shaping.
He added: “Now it’s not about watering down a look to make it ‘genderless’ it’s about making it exactly the way it’s designed for him, her, them, etc. If something is brilliant or twinkling, then that’s what it is. If something’s kicking, then that’s what it is.
As part of this broader branding initiative and in time for Pride Month, P448 has partnered with New York-based Ali Forney Center – which is the largest LGBT community center helping homeless LGBTQ youth in the United States – supporting the organization at their recent annual gala, as well as a total donation of $25,000 over the next three months to continue supporting the organization’s mission.
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