Los diez pecados capitales del marketing: indicios y soluciones. Front Cover. Philip Kotler. Deusto, – Marketing – pages. – Buy Los Diez Pecados Capitales de Marketing: Indicios y Soluciones book online at best prices in India on Read Los Diez Pecados. Buy LOS 10 PECADOS CAPITALES DEL MARKETING: INDICIOS Y SOLUCIONES by KOTLER PHILIP (ISBN:) from Amazon’s Book Store. Everyday low prices.

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Or is it because your marketing team has their priorities reversed? To view it, click here. He believes that mar Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing.

In fact I will go as far as pecdaos say that the CEO should be the 1 marketing visionary for the company. A simple and straight forward book. The author points out at various mistakes made by companies and suggests what can be improved. To run the marketing department well 2. Take time and read it you won’t regret it! But in the same way a cabinet maker is defined by his focus and skills on making cabinets and not on his skills with a saw or chisel, a marketer should be defined by his or her focus on growth and not by an ability to utilize a tool.

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Ten Deadly Marketing Sins: Signs and Solutions

His other textbooks include Principles of Marketing and management: This review has been hidden because it contains spoilers. Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function not just advertising and lead-gen, but the full go-to-market picture.


Easy to read, many examples.

Articulate the vision is a way that aligns the organization behind a market based growth plan 3. Marketinf 06, Art rated it really liked it. This book gives rounded 10 important aspects of marketing function and business in general. Goodreads helps you keep track of books you want to read.

Help the CEO craft the vision 2. Marketing is not about social media, or search engine optimization, or even the voice of the customer. And if marketing at your company is not performing a strategic leadership role, is it that pecaddos as the CEO has not fulfilled you marketing role of setting the vision?

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Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler

The gist of it are the problems as in the titles described and some short on point solutions. Jun 03, Robrechtdn rated it liked it.

I think the ’10 deadly sins’ are probably correct even if some of the solutions were a bit dated.

And the company growth strategy must be based on a market focused vision of where to take the company. In just 2 hours, you will have a broad idea on the common mistakes of most of the brands on marketing, their effects and possible solutions. Definitely a short read, right to the point. In this clear andcomprehensive guide, renowned marketing expert Philip Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them. Jan 19, Orhun capitaales it liked it.


Want to Read saving…. Apr 24, a rated it liked it. Ughur Alasgarli rated it really liked it Feb 26, I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.

Ramya D rated it really liked it Jan 27, Jun 23, Jo Oehrlein marked it as to-read Shelves: The best part was that it gave me a high-level overview of what can capitsles involved in marketing. Be the first to ask a question about Ten Deadly Marketing Sins. To lead off this chapter Mr. But these ten mistakes are much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding in the marketplace.

Sep 22, rochdi rais rated it liked pecaros. The ten sins are: Mar 25, Elena rated it really liked it. To see what your friends thought of this book, please sign up. Published April 2nd by Wiley first published Dec 17, Iola rated it liked it Shelves: I think the book is more addressed to management and entrepreneurs; however, marketers also need to read it.

Marketing’s undisputed doyen inidcios an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline. Marketing pecxdos one of the many jobs that a CEO must understand.

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