Is a wrecking ball in the future for a wall, NJ, mall?

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Is the future a wrecking ball for a once-thriving mall in New Jersey?

If a developer is successful, the answer to that question is ‘yes’, but local elected officials aren’t quite convinced yet – and it’s not the first time plans have been put forward to redevelop this area.

The long-abandoned Circle Factory Outlet Center, formerly known as Peddler’s Village (not to be confused with Peddlers Village in Bucks County, PA), on Route 35 and Atlantic Avenue in Wall, NY Monmouth County, strength will soon be demolished for a 550 unit multi-family development.

Circle Factory Outlet Center in Wall NJ – Photo: Google Maps

Circle Factory Outlet Center in Wall NJ – Photo: Google Maps

Keyword: strength.

According to Asbury Park Press, AvalonBay Communities is the contractual purchaser of the nearly 22-acre property. They presented their concept to township officials in May, but their plans were “rejected”, according to court documents.

AvalonBay asked a judge, who oversees litigation around the township’s affordable housing plan, to order the township to review its plan and discuss it with AvalonBay “in good faith.”

A long story

According to a post on a Wall Township Facebook page, the Circle Plaza shopping center opened six decades ago and featured a supermarket, Woolworth’s, shoe store and others. In the 1970s, its name changed to Peddlers Village. The plaza underwent a renovation in the early 90s and debuted as Circle Factory Outlets. The last store closed there in 2017 and the place has been vacant ever since.

Circle Factory Outlet Center in Wall NJ seen in September 2017 – Photo: Google Maps

Circle Factory Outlet Center in Wall NJ seen in September 2017 – Photo: Google Maps

Not the foreground

NJ.com Reports a mixed-use development, which would have included a hotel, more than 300 apartments, a store was launched in 2019, but it never materialized after locals opposed the idea.

And after

As for the AvalonBay proposal, Township Administrator Jeffry Bertrand told Asbury Park Press the township’s response to their court documents is expected by the end of this month.

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