In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: We will begin by showing how the. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no. Bolter, J. D., & Grusin, R. (). “Immediacy, hypermediacy, and remediation.” In Remediation: Understanding new media. Cambridge: The.

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Each was the best representation up to that point. Mediation is the representation of an object, a formative interface whereby the object of contemplation is structured and presented by some intervening medium my definition. Bolter and Grusin 83 Hypermediacy is a “style of visual representation whose goal is to remind the viewer of the medium” Bolter and Grusin Leave a Reply Cancel reply Your email address will not be published.

We will conclude with some proposals for remediation as a general theory of media. If the logic of immediacy leads one either to erase or to render automatic the act of representation, the logic of hypermediacy acknowledges multiple acts of representation and makes them visible. We will begin by showing how the desire for immediacy is pursued in digital graphics by adapting earlier strategies borrowed from linear perspective painting, as well as photography, film, and television.

Immediacy, Hypermediacy, and Remediation

The first one is when an older medium is represented digitally without irony or critique. Notify me of new posts by email. Email required Address never made public.

The computer always intervenes and make its presence felt in some way, perhaps because th viewer must click on a button or slide a bar to view a whole picture or perhaps because the digital image appears grainy of with untrue colors.

In the way, the image is a representations of the individual, and one sees it as such hypermeddiacy due to the hypermedia aspect hypermrdiacy users having to interact so much with the interface. A Brief Glossary of Remediation Remediation is the process whereby computer graphics, virtual reality, and the WWW define themselves by borrowing from and refashioning media such as painting, photography, television, and film.

Hypermediacy is a “style of visual representation whose goal is to remind the viewer of the medium” Bolter and Grusin The next section is based around the concept of hypermediacy. We will then be in a position to explore more fully the curious reciprocal logic of our third trait, remediation itself. An example of immediacy would be Apple’s Facetime, which attempts to erase the mediation of the phone and makes it appear as if you remediattion having a face-to-face conversation.


In Psychowhen we see an extreme close-up of Norman Bates’s eye as he watches Marion Crane through the peephole, then find ourselves looking through it ourselves, Hitchcock foregrounds the act of seeing, implicating the viewer in the voyeurism that is at the root of Norman’s and our?

My mom used to argue with my dad on vacations because he would spend the entire time taking photographs; she said that he was missing the real lived experience and instead was living a mediated experience. The second one is when a medium emphasises the differences rather than try to erase is. This site uses cookies. The rhetoric of remediation favors immediacy and transparency, even though as the medium matures it offers new opportunities for hypermediacy.

Of course, one can also post a video response, which presents another series of steps and tools to post such a hypermedacy. Leave a video comment? Bolter and Grusin The final logic is remediationand it appears to be the one that has been taken up most verbosely in scholarship and, arguably, has influenced recent focuses on remix.

Immediacy, Hypermediacy, and Remediation — Time Barrow

And finally, when a new medium tries to absorb the old medium entirely. Typically, of course, users did not realize that the older medium had failed in its promise until the new one appeared. Like such earlier devices, the online video conversation OVC is a sort of unique combination of striving for both transparent immediacy and hypermediacy.

This term refers to the idea that all new media and virtually anything can be considered new media at its inception relies on one or more preceding medium, which it refashions or repurposes.

Final Thoughts There is a paradox within these various logics and desires. It is possible to claim that a new medium makes a good thing even better, but this seldom seems to suit the rhetoric of remediation and is certainly not the case for digital media.

Hypermediacy is an expression of our fascination with the medium itself or some would say anxiety over it. BolterGrusinimmediacyremediation. Now, it sits, pretty much archived, yet containing much solid info. Unless otherwise noted, all material on this site is licensed under a Creative Commons Attribution 4.


Bolter, Jay David, and Richard Grusin. Bolter and Grusin say that this sort of transparent interface is born out of the need to gloss over the fact that digital technology is by definition mediated.

Metaphor formation is the fundamental quality of the human intellect. These devices, characterized by multiple images, moving images, or sometimes moving observers, seem to have operated under both these logics at the same time, as they incorporated transparent immediacy within hypermediacy.

Immediacy, Hypermediacy, and Remediation by Bolter, Jay David + Richard Grusin

They make the point that each was the best attempt at immediacy up until that point. This is a powerful analysis. Whether the mediation is hyper-visible or invisible, these technologies have real affects on our real selves, and we desire that mediation in order to be present.

Fittingly, they offer the disclaimer that they make no claim that any of these three concepts are universal truths, but rather that they are practices of specific groups at specific times.

Hypermediacy is comprised of a combination of images and sounds and text and video in order remediatipn construct multiple representations within a heterogeneous space The paper highlights how remediation operates under cultural assumptions about immediacy and hypermediacy, and touches on all three subjects.

Finally, remediation can be the act of absorbing the original medium entirely, although remediation itself ensures that the new medium is always dependent on the older one, whether those similarities are minimized or not Immediacy is our need to have media that reflects our reality as close as possible. In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: In formal terms, the desire for immediacy is the desire to get beyond the medium to the objects of representation themselves.

Wow thank you so much for this blog, the reading I had to do was so complicated but I finally understand the concepts now. Sorry, your blog cannot share posts hypermediaccy email. An example here is the move from cinema to television to web, as these different media certainly influence and necessitate each other without acknowledging that dependence. They also explain the difference between immediacy and anx.

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