numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. Open Science in Ukraine – site development for scientific journals. Browse By Issue By Author. There are many different measures for bank marketing activities: Remote access to EBSCO’s databases markehing permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.

This abstract may be abridged. It is an important strategic element of any organization. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.

Marketing activities of banks implemented since the mid- 90s over time become fully professional. We see employees as internal customers. Punkt zwrotny nowoczesnej firmy.



Fees and commissions were of increasing importance for banks. Pay the publication fee and send a proof of payment. No warranty is given about the accuracy of the copy. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Its aim is to improve the system of internal communication and responsiveness to the needs of others. Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. Users should refer to the original published version of the material for the full abstract.

However, users may print, download, or email articles for individual use. Vol 24 No 5 The importance of human resources has accelerated the development of internal marketing. Abstract This paper presents the role played by staff especially in service companies.


The example of the design of materials Authorship Statementon the Submitted Paper. Vol 20 No 1 Scientific Journal of Polonia University.

Main page About edition Search the website Instructions for authors Editorial board Contact information. Vol 29 No 4 Skip to main content Skip to main navigation menu Skip to site footer.


One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism. Prices were established more frequently on bankowwy basis of price competition and demand. Pluta — Olearnik, M. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Marketing w teorii i w praktyce.

Scientific Journal of Polonia University20 1 Wydawnictwo Akademii Ekonomicznej w Poznaniu. Vol 25 No 6

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