UK bakery chain Greggs poked fun at Kanye West’s new shoe design, joking that they looked like sausage rolls.
The rapper’s Yeezy 450 Sulfur shoe, which retails for $200, was revealed in May and in a tweet Monday, Yeezy Mafia asked, “HOW SULFUR FEEL YOU SO FAR?”, to which Greggs replied : “Two Sausage Rolls short of a multipack”.
Two sausage rolls in less than one multipack https://t.co/KNJ6RIT3jy
— Greggs (@GreggsOfficial) July 11, 2022
The high street bakery joke prompted many responses to the post, with one person tweeting: ‘Just put it in the oven to heat up the loool.’
“Whatever you do don’t chew the shoes,” someone else tweeted, while a third tweeted: “Kanye taking ’em vegan?”
The new line of shoes has also been compared to Cornish pasties and Crocs.
The Yeezy 450 Sulfur comes in a Cream colourway and features a one-piece Primeknit upper with cuffed bands around the ankle and an EVA foam outsole.
Last month, West called out Adidas about their recently released Adilette 22 slide sandals, saying the shoe was “a fake Yeezy made by adidas themselves.”
“I no longer stand for this blatant copying,” West wrote in a now-deleted Instagram post. “It’s for anyone who wants to express themselves but feels they can’t because they’re going [lose] their contract or be called crazy.”
West added that the shoes “represent the disrespect people in power have for talent” before describing them as “a fake Yeezy.”