Crocs teams up with General Mills for a collection of cereal-inspired shoes


Crocs offers another collaborative collection.

In partnership with General Mills, the shoe brand has officially launched its “Rise N’ Style” collection, a four-piece range that celebrates some of the most beloved breakfast cereals. The collection launched on Wednesday with the Cinnamon Toast Crunch Classic All-Terrain Clog, which features a marbling brown and white pattern that evokes the cereal’s milky color and instantly recognizable flavor. The clog will also come with a handful of Jibbitz charms featuring a bowl of cereal and the Cinnamon Toast Crunch logo.

The first drop is available in adult and children’s sizes through Footlocker stores, as well as Foot Locker, Kids Foot Locker, Champs Sports and Eastbay online stores. Styles range between $45 and $70.

The second Rise N’ Style drop will drop in July, offering three more Trix-inspired clogs, Honey Nut Cheerios and Cocoa Puffs. Much like the Cinnamon Toast Crunch iteration, the following designs will feature Jibbitz and an all-over marble pattern that takes inspiration from their respective packaging. They will also be available in adult and child sizes, as well as Crocs Classic Clog and Classic All-Terrain Clog styles.

Stay tuned as more information on the second release will be made available. The launch comes about a month after Crocs released its Lucky Charms unisex clogs.


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