Crocs, Inc., a global leader in innovative athletic footwear, partners with globally inspired Indian lifestyle brand Chumbak to launch the limited-edition Chumbak X Crocs footwear collection.
Comprising 3 classic clogs, the Chumbak X Crocs collection is designed to evolve heritage designs into modern icons to vibe with the new Indian. This is Crocs first-ever partnership with an Indian brand and is set to launch on May 27, 2022. The Chumbak X Crocs shoe collection will be available at select Crocs offline and online stores and Chumbak, Myntra, and Superkicks.
This global partnership integrates Chumbak’s iconic designs, inspired by Indian art forms, with Crocs signature classic clog. The designs embrace the Crocs proclamation of Come As You Are – inviting everyone to show off their own vibe. Crocs and Chumbak kick off the campaign with “It’s a Vibe” – whatever you feel, whatever you do, wherever you go, when you put on your Chumbak X Crocs Classic Clogs, YOU become the VIBE!
Sumit Dhingra, Vice President and General Manager, India and SEA, said: “Classic clogs are our brand icon which are a perfect canvas for self-expression allowing you to show your individuality in the most authentic way. In the past, we have collaborated with leading brands and personalities like Balenciaga, Justin Bieber’s Drew House, Post Malone, etc.”
“These collaborations have been phenomenally successful, reaching a sale within minutes across the world. This is the very first time that India has launched a partnership and it shows our commitment to energizing the Indian market with highly localized products and marketing. Crocs is all about colors, joy and self-expression, and Chumbak is a perfect brand to partner with as it celebrates Indian art forms in its own unique way. We bring a truly unique partnership with Chumbak that appeals to urban Indian women,” he added.
Inspired by the intricate patterns of Ikat and Paisleys, one of the oldest art forms native to India, the Chumbak X Crocs Classic clogs are a modern take on the heritage art form. Once used as currency on the Silk Road, ikat has been practiced in India for thousands of years. For this collection, traditional Ikat prints feature prominently on the shoes, along with Jibbitz charms inspired by Indian motifs like the owl, sparrow, elephant and sparrow.
The colors maintain the authenticity of Crocs and Chumbak’s style with funky Jibbitz created for everyday fun moments. ChumbakXCrocs Classic clogs are available in red, blue and beige and are versatile for different occasions like date night, WFH or a girls night out!
Vasant Nangia, CEO of Chumbak, said: “We are thrilled to be the first Indian brand to join Crocs in their list of iconic international collaborations. We join coveted brands such as Balenciaga, Beams (Japan), Barneys New York, Liberty London and many more who have launched their limited edition Crocs clogs and helped Crocs become one of the most sought after footwear brands. in the world. Crocs and Chumbak share joy and comfort as part of their brand DNA. With this partnership, Chumbak brings its unique Indian-inspired designs to the Crocs Classic collection.”