Ayesha Curry and JustFab are back. After curating a collection last year, Curry has ventured into the world of design, launching her own footwear and apparel-filled collaboration.
Available now, the Ayesha x JustFab spring collection takes inspiration from the ’70s, with items titled after contemporary black feminists. Memorable names include Maya, for poet Maya Angelou, Nina for singer Nina Simone and Toni for author Toni Morrison.
“To honor these women in history who have led the way and done great things, I think it was the smallest thing I could do,” Curry told FN. “We have featured the names of many women in literature. It was so special to be able to shed light in such a unique way on women who don’t get enough credit.
The line includes a range of shoe styles including wooden clogs, which pay homage to Curry’s own mother, leather mules, slide sandals, tie ankle heels, sneakers and boots. And for clothes, Curry focused on bright colors in sweater dresses, dusters, jumpsuits and more.
Curry said the inspiration came from Coachella. “Myself, I’ve been trying to go to Coachella for a decade and I’ve never been able to go. So for me, it was like coming out of this pandemic, I want to feel like that festival girl I want to feel free spirited, like I can go out and have a good time, feel bright and vibrant.
One thing that was needed when designing the collection was comfort and offering wide calf options, Curry explained. “I wanted the shoes to have this versatility when it comes to comfort, and to be one less thing you have to think about when choosing what to wear that day,” she added.
Although the entrepreneur and chef admitted this was her first foray into design, she wasn’t completely out of it thanks to her husband Steph Curry, who has his own signature sneakers with Under Armour.
“They’re two completely different worlds, but it was great to have the experience of going to his meetings understanding what a toe box is and being able to break that terminology down,” she said.
Outside of fashion, the two Currys are currently hosting a celebrity game show called “About Last Night” on HBO Max.
The Ayesha x JustFab collaboration retails for $33-$60 for the apparel and $30-$57 for its shoes.