International Marketing and Export Management, 6th Edition. Gerald Albaum, University of Oregon, USA. Edwin Duerr, Professor Emeritus of International. International Marketing and Export Management, 4th Edition. Gerald Albaum, University of Oregon, USA. Edwin Duerr. Jesper Strandskov, Professor, Aarhus. International Marketing and Export Management Instructor’s Manual on the Web, 6th Edition. Gerald Albaum. Edwin Duerr. Gerald Albaum, University of Oregon.

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International Marketing and Marketinv Management, 3rd Edition. Prentice-Hall, Fifth Edition, with P. Root Snippet view – This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges manageement are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports.

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Pearson offers special pricing when you package your text with other student resources. No eBook available Amazon. New cases from companies including Dell, Unilever and Microsoft help students apply anf theory.

Instructors, sign in here to see net price. AlbaumGerald AlbaumEdwin Duerr. With changing opportunities and challenges in the global environment, “International Marketing and Export Management 5th edition “provides the most comprehensive and up-to-date coverage on the topic. I highly recommend this text. Sign In We’re sorry! He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe.

International Marketing and Export Management, 4th Edition. If You’re a Student Additional order info. Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. This book comprehensively covers both international marketing and export management. International Marketing and Export Management. Share a link to All Resources. International Marketing and Export Management, 6th Edition.

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He is the author, co-author, or editor twenty books including International Marketing and Export Management. Sign Up Already have an access code?

International Marketing and Export Management Instructor’s Manual on the Web, 6th Edition

User Review – Flag as inappropriate ‘Break-even point’ pricing strategy is used very widely in international business. This title is out of print. New to this edition! My library Help Advanced Book Search.

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He also acts as an international business consultant to internationql business companies and public institutions. The balance between theory and practice is just right. No eBook available Amazon. Sign In We’re sorry! Availability This title is out of print.